Delivering a Stalled US Fulfilment Launch Within Eight Weeks
Client
Premium Beauty and Wellness D2C Brand | Cross-Border Launch
The Situation
The US represented the business’s largest international growth opportunity, but fulfilment was still operating from the UK.
A US 3PL launch had stalled across multiple operational areas including FDA approvals, stock configuration, WMS integration and B2B readiness.
The leadership team needed clear operational ownership and a realistic go-live pathway.
What We DiD
Restructured the programme into two operational launch phases to simplify delivery
Coordinated approximately ten parallel workstreams across the brand and 3PL teams
Resolved FDA approval blockers by redesigning intake and supplier-routing logic
Managed go-live planning week-by-week with named owners and operational accountability
Supported live launch activity on-site within the US operation
Results
The launch achieved:
US fulfilment operations live within eight weeks of engagement start
All major go-live milestones completed within four weeks of operational start-up
6–8 weeks of stock cover established at launch
Approximately £85 per device saved through revised supplier-routing logic
Full BAU operational stability achieved within four months
Beyond the Numbers
The project transformed what had become one of the board’s largest operational risks into a live operational capability.
Critically, the work avoided allowing compliance issues to stall the wider launch programme — redesigning the operational workaround on the supplier side rather than delaying fulfilment readiness.
