Acting as Fractional Operational Leadership for an International D2C Brand
Client
Premium Beauty and Wellness D2C Brand · Scaling Internationally · UK / European / US Fulfilment
The Situation
A rapidly scaling international D2C brand was managing multiple parallel operational challenges across the UK, Europe and US.
Key projects — including a stalled US launch, major transport inefficiencies, platform migration and fulfilment redesign — had accumulated without clear operational ownership.
The leadership team needed senior operational support capable of connecting strategy, delivery and commercial decision-making across the business.
What We Did
Began with a multi-part operational diagnostic across transport, fulfilment and international infrastructure
Took ownership of the stalled US fulfilment launch and brought it live within eight weeks
Embedded as fractional operational leadership across multiple concurrent transformation projects
Led workstreams including freight benchmarking, Shopify migration, FDA compliance resolution, S&OP design and returns redesign
Worked directly across COO and CFO priorities as operational focus evolved
Results
The engagement delivered:
Approximately £488k of annualised carriage savings identified and prioritised
US fulfilment operations live and operating BAU within four months
Shopify migration delivered against a fixed external deadline with no post-launch remediation
Operational ownership successfully transitioned from COO to CFO sponsorship mid-engagement
Beyond the Numbers
The work moved the business from a collection of disconnected operational projects into a coordinated transformation programme.
Rather than creating dependency on external support, the engagement focused on building operational capability and clearer decision-making inside the existing leadership structure.
